Free SEO Tools Hub lists the best free SEO tools for keyword research, technical audits, and rank tracking – including two tools Soft Learn Hub built ourselves. Every tool below is free to use, no credit card required.

How to Use This Hub

1. STEP 1

   Find your task

   Scroll to the tool that matches what you’re doing – editing an image, tracking a campaign, checking a keyword, or auditing a page.

2. STEP 2

   Open the tool

   Our own tools run right in this browser tab, free, with no sign-up. Third-party tools open in a new tab – a few need a free account of their own.

3. STEP 3

   Get your result

   Download your file, copy your link, or read your report – each tool below has its own quick guide if you want more detail.

Tools Built by Soft Learn Hub

These two run entirely in your browser – no sign-up, no watermark, and nothing uploaded to a server.

• Background Remover

  Remove any photo’s background in one click for a clean, full-resolution PNG – useful for headshots, product photos, and blog graphics.

  1. Upload a JPG, PNG, or WEBP photo
  2. Let the AI process it (a few seconds)
  3. Download the transparent PNG
  Open Background Remover →

• UTM Builder

  Build clean, consistent campaign tracking links for every channel, so your Google Analytics traffic sources never get messy again.

  1. Paste your destination URL
  2. Fill in source, medium, and campaign
  3. Copy the finished tracking link
  Open UTM Builder →

Other Free SEO Tools We Recommend

We didn’t build these, but we use them ourselves for keyword research, technical SEO, and rank tracking – each one below is free to start.

• Google Search Console – free, direct-from-Google data on what’s actually indexed, what’s ranking, and any crawl errors. The single most important free SEO tool for any site.
• Google Keyword Planner – free search volume ranges and keyword ideas, straight from the source Google itself uses for ad auctions. Needs a free Google Ads account, no ad spend required to browse it.
• Google PageSpeed Insights – free Core Web Vitals and page speed report for any URL, with specific fixes ranked by impact.
• Bing Webmaster Tools – free indexing tools for Bing search, plus a free backlink report that’s a useful second opinion alongside Search Console.
• Google Trends – free search-interest trends over time, useful for spotting seasonal demand before you commit to a content topic.
• AnswerThePublic (free tier) – free question-based keyword ideas, good for finding the exact phrasing people search for a topic.
• Ahrefs Webmaster Tools – free for verified sites; crawls your site and reports technical SEO issues plus a real backlink report, the same crawler Ahrefs’ paid product uses.
• Screaming Frog SEO Spider (free up to 500 URLs) – finds broken links, duplicate content, and missing metadata by crawling your site directly.

Frequently Asked Questions

Are the tools on this page really free, with no hidden limits?

The two tools we built (Background Remover and UTM Builder) are free and unlimited, with no sign-up. The third-party tools we recommend are all free to start; a few (like AnswerThePublic and Screaming Frog) cap the free tier at a set number of searches or URLs, which is noted next to each one.

Do I need to create an account for any of these?

Not for our own tools. Google Search Console, Google Keyword Planner, and Ahrefs Webmaster Tools need a free account, since they’re tied to your own site or ad account data.

Which free SEO tool should I start with?

Google Search Console, if your site isn’t already connected to it. It’s free, it’s the most accurate data available on how Google actually sees your site, and everything else on this list is easier to use once you have that baseline.

Will more free tools be added to this hub?

Yes – this page is actively maintained. Check back, or see our blog for guides on getting the most out of each tool.

Looking for something specific? See our full tools directory or browse all tutorials.