Custom WordPress websites that load fast, read clearly on every screen and give search engines a clean foundation.
What we build
We build custom WordPress business websites, either with Elementor or with a native block theme edited in the Site Editor, depending on who will update the site and how much layout freedom they need. Every build starts from an agreed design, usually a Figma file, and is coded to be responsive, accessible and light. Technical SEO is set up during the build rather than bolted on later, so titles, headings, sitemaps and structured data are in place on launch day. The same work applies to existing sites: we redesign dated WordPress sites and fix slow ones without losing the pages that already bring in visitors.
Figma to WordPress
Designs are rebuilt faithfully as reusable templates, global colours and typography, so new pages match the design without a developer.
Core Web Vitals work
We measure LCP, INP and CLS with PageSpeed Insights and Search Console field data, then fix images, fonts, scripts and caching.
Technical SEO foundations
Clean URLs, one H1 per page, XML sitemap, robots rules, canonical tags, redirects and schema markup configured before launch.
Security and care
Hardened logins, least-privilege user roles, off-site backups, and scheduled core, theme and plugin updates tested before they go live.
Common site problems
A slow or dated WordPress site rarely needs to be thrown away. It usually suffers from a handful of repeat problems: heavy page builders loaded with unused add-ons, oversized images, too many plugins doing overlapping jobs, and themes that were never meant for mobile. These issues hurt visitors first and rankings second. Our guide to SEO website design basics explains why structure matters, and below is what we typically find and fix.
- Slow loading pages
- Uncompressed hero images and sliders
- Render-blocking scripts and fonts
- No page or browser caching
- Cheap shared hosting limits
- Poor mobile experience
- Layouts that shift while loading
- Tap targets too close together
- Menus hard to use on phones
- Text too small to read
- Hard to manage
- Outdated plugins and PHP version
- Duplicate plugins doing one job
- No backups or staging copy
- Editors afraid to change pages
How we work
Every project, new build or redesign, follows the same six steps so you always know what happens next.
- Free review. We look at your current site or brief, run speed and crawl checks, and send back a plain summary of what needs building or fixing before any quote.
- Scope and sitemap. We agree the pages, features, integrations and content responsibilities in writing, so the build has a fixed target and nothing important is left to assumption.
- Design handoff. We work from your Figma file or create one with our Figma UI/UX design service, and you approve desktop and mobile layouts before development starts.
- Build on staging. The site is developed on a private staging copy, with templates, forms, SEO settings and analytics configured so you can review real pages, not screenshots.
- Test and launch. We test on real phones and browsers, check speed and accessibility, map redirects from old URLs, then go live and submit the sitemap to Search Console.
- Handover and care. You get an editor walkthrough and admin access; optional ongoing maintenance covers updates, backups, uptime checks and small content changes.
What's included
| Area | What you get |
|---|---|
| Build | Custom WordPress theme setup with Elementor or a block theme, responsive templates and reusable sections |
| Performance | Image optimisation, caching, script and font loading tuned for Core Web Vitals |
| Technical SEO | Meta titles, headings, sitemap, robots.txt, canonicals, redirects and schema markup |
| Security | SSL, login protection, user roles, backups and a vetted, minimal plugin list |
| Hosting setup | Domain, DNS, hosting and business email records configured or migrated |
| Maintenance | Optional monthly updates, backups, uptime monitoring and content edits |
We do not publish fixed packages, because a five-page brochure site and a redesign of a large existing site are very different jobs. After the free review we send a written quote listing the pages, features and deliverables included, so you can compare the price against an exact scope before anything starts.
Popular questions
Straight answers to the questions business owners ask most before starting a WordPress build, a redesign or a speed fix. If yours is not here, email contact@softlearnhub.com.
Should my site use Elementor or a block theme?
It depends on who edits the site. Elementor suits teams who want drag-and-drop control over every section. A block theme uses the WordPress Site Editor, loads less code by default and keeps you closer to core WordPress. We recommend one after the review, based on your design, your editors and how fast the pages need to be.
Can you speed up my existing WordPress site without rebuilding it?
Usually, yes. We start by measuring real-user Core Web Vitals in Search Console and lab results in PageSpeed Insights, then work on the biggest causes: oversized images, render-blocking scripts, unused plugins, missing caching and slow hosting. If the theme itself is the bottleneck, we will tell you plainly and explain the options.
Will a redesign hurt my Google rankings?
A redesign is risky only when URLs, content or internal links change without a plan. We crawl your current site first, keep pages that earn traffic, map every changed URL to a 301 redirect, carry over titles and descriptions, and resubmit the sitemap at launch. For the wider picture, read our technical SEO basics guide.
Do you provide hosting for the website?
We do not resell hosting. Instead we help you choose a reputable managed WordPress host that fits your traffic and budget, open the account in your name, and handle DNS, SSL and migration. That way you own the hosting, domain and site files outright and are never locked in to us.
What does ongoing website maintenance cover?
Maintenance covers updating WordPress core, themes and plugins after checking them on staging, daily or weekly off-site backups, uptime and security monitoring, and small content changes. It is optional and agreed separately after launch. If you prefer to manage the site yourself, we hand over full admin access and a short written guide.
