Build a UTM tracking link in seconds – no spreadsheet, no guessing at parameter names, no typos breaking your Google Analytics reports. Fill in the fields below and your tagged URL builds itself as you type.
How to Use the UTM Builder
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Paste your destination URL. This is the exact page you want people to land on - your homepage, a landing page, or a specific blog post.
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Set the Source and Medium. Source is where the click comes from (google, facebook, a newsletter tool). Medium is the type of channel (cpc for paid ads, email, social, organic). Click a suggested chip or type your own.
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3
Name your campaign. Use something you'll recognize later in Google Analytics, like
spring-sale-2026orproduct-launch. -
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Add Term and Content if needed. Term is mainly for paid search keywords. Content helps you A/B test two links in the same campaign, like
header-linkvssidebar-ad. -
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Copy and use your link. Your tagged URL builds itself as you type. Click "Copy Link" and paste it into your ad, email, or post. Analytics tools like Google Analytics will automatically group traffic by these tags.
Why UTM Parameters Matter
Without UTM tags, Google Analytics lumps most of your traffic into vague buckets like “referral” or “direct.” You can’t tell which email sent the clicks, which ad drove the sale, or which social post actually worked.
UTM parameters fix that by tagging every link with exactly where it came from. Once tagged links start collecting clicks, Analytics groups them automatically under Acquisition > Traffic acquisition, broken out by source, medium, and campaign – so you can see which channel is actually worth your time.
Frequently Asked Questions
Is this UTM builder really free?
Yes. No sign-up, no daily limit, no account needed. It runs entirely in your browser.
Do lowercase and spacing actually matter in UTM tags?
Yes – Google Analytics treats “Google” and “google” as two different sources, which silently splits your data. This tool automatically lowercases and hyphenates every value so your tags stay consistent every time.
Is my data saved anywhere?
Your recent links are saved only in your own browser’s local storage, purely as a convenience so you can re-copy a recent link. Nothing is sent to or stored on our servers.
Need more free tools? Check our full tools page, browse related marketing tutorials, or see how our digital marketing and design services can take your campaigns further.