Schema Markup Generator
The Schema Markup Generator creates valid JSON-LD structured data for Local Business, Article, FAQ, Product, and Review pages – fill in the fields, copy the code, paste it into your page’s <head>. Free, runs entirely in your browser, nothing saved or uploaded.
Your JSON-LD (paste into <head>)
Fill in the form to generate schema…
How to Use the Schema Markup Generator
- Pick a schema type at the top – Local Business, Article, FAQ, Product, or Review.
- Fill in the fields on the left. The JSON-LD on the right updates as you type.
- Click Copy Code.
- Paste the copied
<script>block into your page’s<head>, or into a custom HTML/code block if you’re using WordPress. - Test it with Google’s Rich Results Test before publishing.
Why Schema Markup Matters
Schema markup (JSON-LD structured data) tells Google and AI answer engines exactly what’s on a page – a business’s hours and address, an article’s author and date, a product’s price and stock status, a review’s rating. Without it, search engines have to guess from the visible text. With it, pages become eligible for rich results: star ratings, FAQ dropdowns, and business info panels directly in the search results – and it’s one of the clearest signals AI tools use when deciding what to cite in an answer.
Which Schema Type Should You Use?
- Local Business – for a homepage or contact page representing a real business with a physical location or service area.
- Article – for blog posts and news-style content, to show author and publish date in search results.
- FAQ – for any page with a genuine Q&A section, to become eligible for the expandable FAQ dropdown in Google.
- Product – for an ecommerce product page, to show price and availability directly in search results.
- Review – for a page reviewing a specific product, business, or organization, to show a star rating.
Frequently Asked Questions
Do I need to know how to code to use this?
No. Fill in the form fields in plain language and the tool writes valid JSON-LD for you. You only need to paste the result into your site.
Where exactly do I paste the code?
Inside the <head> section of the page it describes. Most WordPress themes and SEO plugins (like Yoast) have a “custom code” or “header scripts” field where this can go without editing theme files directly.
Does adding schema markup guarantee rich results in Google?
No. Valid schema makes a page eligible for rich results; Google still decides case by case whether to show them. Accurate, honest markup that matches the visible page content gives the best chance.
Is my data uploaded anywhere?
No. Every field you type stays in your browser. The JSON-LD is generated locally with JavaScript; nothing is sent to a server.
Can I add more than one schema type to the same page?
Yes. Generate each type separately with this tool and paste both <script> blocks into the same page – for example, an Article schema plus an FAQ schema on the same blog post.
Looking for something specific? See our Free SEO Tools Hub or the full tools directory.